The Mission of the Campaign
#TalkDonation is a community-generated media campaign featuring messages developed by and for the Twin Cities’ African American community to promote organ, eye and tissue donation. The campaign highlights the work of local artists, stories of impact, conversations, media and an event series – The Best of Us.
We encourage you to share stories because now is the time to have the conversation about donation.
The Purpose of the Campaign
The #TalkDonation media campaign’s purpose is to save lives in the African American community. Increasing the number of African Americans registered in the Twin Cities as organ, eye and tissue donors can save lives.
Although organs are not matched according to race/ethnicity, and people of different races frequently match one another, all individuals waiting for an organ transplant will have a better chance of receiving one if there are large numbers of donors from their racial/ethnic background. This is because compatible blood types and tissue markers—critical qualities for donor/recipient matching—are more likely to be found among members of the same ethnicity. A greater diversity of donors may potentially increase access to transplantation for everyone.
Meet Our Artists
The campaign highlights the work of local artists, stories of impact, conversations, media and an event series – The Best of Us.
